Should GM Go Through A Corporate Name Change?
There have been quite a few corporations that have replaced their names following coming under attack and going down into insolvency. Some of the businesses that have done that include ValuJet or at this time known as AirTran, Altria or as you may have formerly known it, Philip Morris, and Xe, which was one time known as Blackwater. Even electronics manufacturer LG has altered its name from Lucky Goldstar to simply LG and claimed that it stood for Lifes Good and now its performing superbly with its sales of consumer electronics and appliances.
These corporations have done well with the name modification; it is as if they are cracking what they once were and becoming a another company with a polished, pure representation.
Marketing professionals across the country agree that the rebranding of GM could be a good thing. If the goal is to try and put this company on a huge diet and just turn it into a smaller car manufacturing company, Im not positive thered be that much damage in rebranding, said Jean-Pierre Dube, a University of Chicago marketing lecturer. The name isnt in good form, he stated, so they have not much to misplace.
The General Motors make has already grown to be a stained brand, with a reputation of constructing shabby quality cars and now with a gigantic insolvency filing under its belt, not to bring up what everyone thinks about the corporation taking all that national cash to keep from having to file for the vast bailoutwhich they filed in any case.
Certainly, at the moment many GM officials are sticking to what they know and not wanting to rebrand the business. CEO Fritz Henderson stated that rebranding wasnt awfully high on his list of things to do in the business. Which is probably a good thing to do considering all the troubles he inherited, but couldnt rebranding be handed off to the marketing section? After all, GM still has one of those and it really doesnt have the money to be throwing into high-cost tv spots at present.
Bits and pieces of GM have already begun to be rebranded; GMAC financial services has changed its name to Ally Bank and General Motors Asset Managemnet is now known as Promark Global Advisors.
But, with a company that is as well known as GM could it work?
I dont see anything wrong with trying to perhaps market the company differently than previously, but an whole new brand could be difficult to pull off for the corporation. I feel that the best execution of rebranding could come from if it were to rebrand a number of its subsidiaries such as Chevy or Cadillac. - 23162
These corporations have done well with the name modification; it is as if they are cracking what they once were and becoming a another company with a polished, pure representation.
Marketing professionals across the country agree that the rebranding of GM could be a good thing. If the goal is to try and put this company on a huge diet and just turn it into a smaller car manufacturing company, Im not positive thered be that much damage in rebranding, said Jean-Pierre Dube, a University of Chicago marketing lecturer. The name isnt in good form, he stated, so they have not much to misplace.
The General Motors make has already grown to be a stained brand, with a reputation of constructing shabby quality cars and now with a gigantic insolvency filing under its belt, not to bring up what everyone thinks about the corporation taking all that national cash to keep from having to file for the vast bailoutwhich they filed in any case.
Certainly, at the moment many GM officials are sticking to what they know and not wanting to rebrand the business. CEO Fritz Henderson stated that rebranding wasnt awfully high on his list of things to do in the business. Which is probably a good thing to do considering all the troubles he inherited, but couldnt rebranding be handed off to the marketing section? After all, GM still has one of those and it really doesnt have the money to be throwing into high-cost tv spots at present.
Bits and pieces of GM have already begun to be rebranded; GMAC financial services has changed its name to Ally Bank and General Motors Asset Managemnet is now known as Promark Global Advisors.
But, with a company that is as well known as GM could it work?
I dont see anything wrong with trying to perhaps market the company differently than previously, but an whole new brand could be difficult to pull off for the corporation. I feel that the best execution of rebranding could come from if it were to rebrand a number of its subsidiaries such as Chevy or Cadillac. - 23162

